Exciting Times Ahead for Forres as Keith Builders Merchants Development Begins
After years of planning, preparation and waiting, the moment has finally arrived — work has officially begun on the redevelopment of our site at Waterford Road in Forres into a brand new purpose built Keith Builders Merchants branch.
This is an incredibly exciting milestone not only for Keith Builders Merchants and our valued customers but also for the wider Forres community and local economy.
As a business we have continued to grow and invest over recent years and this new development represents a major commitment to the future of Forres and the surrounding area. Our aim is simple — to create the best supply option for building materials in Moray while bringing investment, employment opportunities and long term economic benefits to the town.
A Major Investment in Forres
The new development will provide a modern, purpose-built builders merchants designed to better serve:
Trade professionals
Local builders
DIY customers
Garden landscapers
Property developers
Home improvement customers
The new site will feature:
A spacious and efficient builders yard
Easy customer access and improved loading facilities
A comprehensive range of building materials and landscaping products
Modern warehousing and storage
A clean, welcoming and professional showroom environment
Inside the showroom customers will be able to browse dedicated display areas featuring:
Flooring
Internal and external doors
Kitchens
Bathrooms
Home improvement products
We want the new branch to become a destination for both trade and retail customers — somewhere people can rely on for quality products, expert advice and excellent customer service.
Working Alongside Other Exciting Local Developments
The investment at Waterford Road forms part of a wider positive period for development in the area.
We are delighted that our project will sit alongside other exciting developments being led by local businessman Alan James, who is also progressing two neighbouring sites nearby.
Together these developments represent significant investment into Forres and send a strong message about confidence in the town’s future. Seeing local businesses continue to invest locally is hugely important and creates momentum that benefits the entire community.
Creating Jobs and Career Opportunities
One of the biggest benefits of the new Keith Builders Merchants development will be job creation.
As we prepare for the opening of the new branch, we are now looking for an ambitious, driven and customer-focused individual to help us establish and grow our new showroom offering.
This is not simply a sales role — it is a genuine opportunity to help shape the future of our Forres branch from the very beginning.
The successful applicant will have the opportunity to:
Help design and set up showroom displays
Influence the product ranges we stock
Work directly with customers
Develop and grow showroom sales
Play a key role in building the branch’s future success
Initially, the successful candidate will be based within our experienced team at Keith Builders Merchants before transitioning to the new Forres branch on opening.
You will receive full support, guidance and training from an experienced team while being given the opportunity to make the showroom your own and drive it forward.
For someone with ambition, energy and a passion for sales and customer service, this is a fantastic opportunity to become part of an exciting new chapter for the business.
If you feel you could fill the role, we would love to hear from you.
The Wider Benefits to Forres and the Local Economy
Developments like this bring far wider benefits than simply creating a new business premises.
Growing businesses help towns thrive in many different ways:
Supporting Local Employment
New businesses and expanding businesses create jobs directly while also supporting employment indirectly through suppliers, contractors, tradespeople and service providers.
Keeping Spending Local
When people can source products and services locally, more money stays within the local economy rather than leaving the area. That helps support other local businesses, cafés, shops and services.
Increasing Confidence in the Area
Investment creates confidence. New developments encourage further investment from other businesses and show that the town is moving forward positively.
Supporting the Construction Industry
The construction and home improvement sectors are hugely important to the local economy. A strong local builders merchant supports:
Builders
Joiners
Roofers
Landscapers
Groundworkers
Plumbers
Electricians
DIY customers
Reliable local supplier.
Having reliable local supply options helps local trades operate more efficiently and competitively.
Improving Customer Choice
Modern developments improve the range and quality of products available locally, giving customers more choice without needing to travel further afield.
Strengthening the Community
Local businesses are often heavily involved in supporting community initiatives, sports clubs, charities and local events. As businesses grow, their ability to support the local community grows with them.
Looking Ahead
This development marks a hugely exciting step forward for Keith Builders Merchants and for Forres itself.
We are proud to be investing in the town and look forward to creating a modern, customer-focused branch that will serve the area for many years to come.
We would like to thank everyone who has supported the project so far and we look forward to sharing further updates as the development progresses.